YRG - Press Releases

City of Salem, Ore., Engages with YRG for Web Site Consulting Services

2008-02-04T22:36:00Z

Portland, Ore., February 4, 2008 - The City of Salem, Ore., selected integrated marketing communications agency, YRG, to provide Web marketing and Web site consultation services to help bolster interest in the city as a viable industrial and retail investment site for national businesses. With this partnership, YRG broadens its Web development and consultation services.

The City of Salem looked to YRG to provide guidance on the best approach to attract new opportunities through the business section of its Web site. YRG prioritized the Web architecture, reorganized content and provided a messaging hierarchy targeted to a specialized user base, which was designed to capture the attention of new business. Additionally, YRG prioritized audiences, developed and crafted messaging that better resonates with their Web users and developed search engine key terms.

The communications agency also provided consulting for the creative direction of the section on the site, contributing to photography and image selections.

"Our work with the City of Salem is another example of the success of our integrated communications approach," said Becky Engel, YRG's director of client services. "YRG did not simply re-design a portion of the city's Web site, but provided creative and overall strategic direction to help their message better resonate with their key audiences."

Moving forward, YRG and the City of Salem will continue with their partnership as the agency provides consulting services later this year for two additional sections of the city's Web site.

The engagement with the City of Salem is the latest in a series of ongoing Web-based projects YRG is conducting with its clients. Most recently, YRG worked with Sharp Labs of American on its Web site redesign. Through new content and design, YRG helped reflect Sharp Labs' technology focus and expertise and improve the human resources and recruitment section to enhance usability and attractiveness for potential employees visiting the Web site.

About YRG Founded in 1968 and headquartered in Portland, Oregon, YRG provides strategic counsel and innovative branding, public relations, advertising and online communications programs. An employee-owned company, YRG serves clients in electronics, software, transportation, education, manufacturing, healthcare and tourism. YRG was named to the top 100 business-to-business agencies in the U.S. by BtoB magazine for four years in a row. More information about the company is available by visiting www.yrgcommunications.com or by calling 1.503.222.0626.

Contact: Becky Leung 503-222-0626 ext. 716

iMetrikus and Continua Health Alliance turn to YRG for integrated public relations and marketing communications programs

2008-01-09T11:31:00Z

Portland, Ore., January 9, 2007 - iMetrikus and Continua Health Alliance have selected YRG to support their marketing programs in 2008. With the addition of these two clients, YRG extends its healthcare industry portfolio and continues to expand its client footprint along the West Coast.

iMetrikus is a telehealth company headquartered in Carlsbad, Calif. They specialize in low-cost population health management technologies for asthma, diabetes, chronic obstructive pulmonary disease (COPD), obesity and general wellness programs that facilitate the exchange of objective biometric data, enabling more effective care. Customers include health plans, employers, healthcare services companies, pharmacies and healthcare providers.

iMetrikus has tapped YRG as its PR agency of record to develop a public relations program, raise awareness and visibility for the company and its products and promote customer successes. YRG's strategy for iMetrikus will help the company to build momentum among health plans in the United States.

"YRG has a proven track record on making a strong impression in the editorial landscape for their clients," said Robert Murphy, Senior Vice President of Marketing, iMetrikus. "With their aggressive media relations skills, rich background in our industry and insight into our target market, YRG will help propel our company into our next stage of growth."

The Continua Health Alliance, headquartered in Beaverton, Ore., is an open alliance of technology, healthcare and fitness companies dedicated to bringing together standards and technology to create health and wellness solutions. Continua has been at the forefront of educating, inspiring and supporting a market of interoperable devices that enable better healthcare and that connect healthcare providers to their patients.

For Continua, YRG will design a certified logo that is complementary in look, feel and tone to the existing logo. A style guide for Continua will serve as a comprehensive document that offers specific direction to Continua's product certification members on how to use the logo in such a way that ensures quality reproduction and maintains brand consistency.

"The synergy between Continua and YRG existed upon our initial meeting because they understood our brand," said Troy Severson, Marketing Work Group Chair, Continua Health Alliance. "I look forward to working closely with YRG to build visual assets that encapsulate our brand, and will define, protect and enhance Continua's reputation."

Contact: Becky Leung 503-222-0626 ext. 716

YRG to Redesign Web Site for Sharp Labs of America

2007-11-14T08:56:00Z

Portland, Ore., November 14, 2007 - Sharp Labs of America has selected integrated marketing communications agency, YRG, to redesign the company's Web site. With the addition of this most recent Web project, YRG broadens its brand and Web development engagements.

Sharp Labs, headquartered in Camas, Wash., is the only U.S.-based research and development laboratory for Sharp Corporation, and focuses on performing fundamental and applied research that results in new technologies and innovations for Sharp.

Sharp Labs selected YRG to redesign its Web site because of YRG's ability to reflect Sharp's corporate culture, technology focus and expertise through new design and content. The new site will demonstrate the breadth and depth of Sharp Labs' research and development capabilities and its contributions to Sharp Corporation and the consumer electronics industry. YRG's redesign also will improve the human resources and recruitment section to enhance usability and attractiveness for potential employees visiting the Web site.

"The most publicly-facing tool for Sharp Labs is our Web site, so it's critical for us to communicate and demonstrate what we do and who we are throughout the site," said Jeff Sills, director of finance and strategic business development at Sharp Labs of America. "We are confident that with YRG's brand knowledge, online capabilities and ongoing relationship with our team, we will bring forward a more dynamic and compelling site for partners and potential recruits."

Contact: YRG Becky Leung 503-222-0626 ext. 716

YRG Recruits Becky Engel as Director of Public Relations

2007-08-01T10:50:00Z

Portland, Ore., August 1, 2007 - YRG, an integrated marketing communications agency, announced that Becky Engel has joined the agency as director of public relations. In her new role with the agency, Engel leads YRG's public relations account services, where she oversees the development of public relations strategy and programs that create new opportunities to solve business challenges for clients.

Engel was recruited to YRG to assist the team with applying critical and creative thinking to successfully integrate public relations within a client's overall business strategy, as well as other marketing efforts. In today's media landscape, the walls between marketing disciplines are blurring and Engel's goal is to ensure that the YRG team thinks holistically about the most effective ways to reach the client's target audiences to build credibility, awareness and buzz.

"We are all excited to have Becky on the YRG team," said YRG's President Michael Heiser. "Her enthusiastic attitude and leadership capabilities are inspiring our PR team to collaborate and innovate on behalf of our clients. Equally important to her internal contributions, Becky's experience with diverse industries and strong knowledge of current communication and market trends are bringing significant insight to our clients' communications programs."

"YRG's reputation for and approach to solving client business challenges and the positive energy and passion within the agency drew me to this role," said Engel. "Beyond tackling the rich growth opportunities we have at YRG, I am excited about the chance to expand the ways we harness new media and public relations techniques to help our clients engage with their audiences and communities."

Engel honed her public relations skills at top Portland agencies including Edelman where she managed PR programs for clients in Edelman Portland's technology practice. She also previously served in PR roles at YRG, and at Wave Rock Communications, where she helped launch new and emerging companies and products through public relations and online strategies. Engel received a Bachelor of Journalism degree in Advertising and Public Relations from the University of Nebraska-Lincoln.

About YRG Founded in 1968 and headquartered in Portland, Oregon, YRG provides strategic counsel and innovative branding, public relations, advertising and online communications programs. An employee-owned company with global capabilities, YRG serves clients in electronics, software, transportation, education, manufacturing, healthcare, tourism and professional services. YRG was named to the top 100 business-to-business agencies in the U.S. by BtoB magazine for four years. More information about the company is available by calling 1.503.222.0626 or by visiting www.yrgcommunications.com

Contact: Becky Leung 503.222.0626 ext. 716

Rambus selects YRG as its advertising agency

2007-07-09T12:59:00Z

Portland, Ore., July 9, 2007 - Rambus Inc. has selected YRG to develop and implement a global advertising initiative around the company's leadership offering the XDR™ memory architecture. Rambus, headquartered in Los Altos, Calif., specializes in the invention and design of high-speed chip architectures.

YRG, a business-to-business communications agency, will develop and execute the media strategy for the XDR memory architecture. This strategy involves global online and outdoor media in Europe, Asia, and North America. As part of the international awareness-building campaign, YRG will update the creative executions for the XDR memory architecture to promote its value to key strategic markets.

"An important part of our integrated communications program was to find advertising expertise to support us on a global basis," said Tim Messegee, vice president of Marketing at Rambus. "Through our discussions with YRG, it was clear their experience in the high-tech arena, along with their strategic thinking, would provide us the collaborative engagement we were seeking."

Rambus provides leading chip and system companies with solutions that deliver higher performance for a broad range of applications. The company's patented innovations, breakthrough technologies, and renowned integration expertise have helped its customers bring superior products to market. Rambus' technology and products solve some of the most complex chip and system-level interface challenges enabling unprecedented performance in computing, communications and consumer electronics applications. Rambus licenses both its world-class patent portfolio as well as its family of leadership and industry-standard interface products.

"Rambus and its XDR memory architecture represent technology leadership across its industry. Our goal is to help Rambus enhance its messages through various advertising programs that can be supported around the world," said Mike Heiser, YRG's president. "YRG's global and technology expertise aligns well with the needs of Rambus, and we're pleased to be part of their extended communications team."

Media Contact: Meighan McFalls 503-222-0626

YRG named to top agencies list by BtoB magazine for fourth year

2007-06-04T12:21:00Z

Portland, Ore., June 4, 2007 - YRG, a business-to-business integrated marketing communications agency, has been named to the
2007 list of Top Agencies by BtoB magazine for the fourth year in a row. Published annually, BtoB magazine honors the top 100 business-to-business agencies in the United States in this special report. YRG was the only Portland agency to receive the recognition in the small business division.

"It is an honor to again be included in the top agencies list," said Mike Heiser, YRG's president. "We have been fortunate to work with exceptional clients who value measurable results and a team approach to problem solving. Our team of talented professionals continue to produce outstanding success for our clients through artistic application of planning, creative services, public relations and on-and off-line marketing."

Due to an overwhelming response from agencies, BtoB expanded its list of Top Agencies to 100 from 50. The Top 100 Agencies report includes four categories: small, mid-size, large and interactive agencies. The finalists in each category were selected based on outstanding work in 2006, percentage of business that is b-to-b, client wins and demonstrated growth of business. In order to be included on the list, agencies must provide full-service marketing communications services, with an emphasis in advertising.

The most recent accolades from BtoB magazine cap off a dynamic year of growth for YRG. In an effort to better align itself with the radical restructuring of global business communications, YRG launched a new identity in January that builds on its 38-year legacy of strategic counsel, stellar creative and robust public relations capabilities. YRG has also added three new clients to its portfolio, including Aldrich Kilbride & Tatone LLC, Northwest Pipe and Wellsource.

In addition to the identity launch and new clients, YRG welcomed new hires to the team. Mike Heiser joined YRG as president, bringing with him the high energy, industry expertise and strategic approach that personifies the agency. Randy Keener also recently joined the YRG team as the associate creative director.

About YRG Founded in 1968 and headquartered in Portland, Oregon, YRG provides strategic counsel and innovative branding, public relations, advertising and online communications programs. An employee-owned company with global capabilities, YRG serves clients in electronics, software, transportation, education, manufacturing, healthcare and tourism. YRG was named to the top 100 business-to-business agencies in the U.S. by BtoB magazine for four years. More information about the company is available by calling 1.503.222.0626 or by visiting www.yrgcommunications.com.

YRG Recruits Michael J. Heiser as President

2007-04-04T09:30:00Z

Portland, Ore., April 4, 2007 - YRG, an integrated marketing communications agency, announces the addition of Michael J. Heiser to serve as agency president. Heiser, formerly senior vice president at ID Branding, brings to YRG a complementary background in the branding of Fortune 500 companies and their products. He was recruited to the team to bolster YRG capabilities in client brand development, strategy creation, program integration and client services.

"Mike is ideal for this position on the YRG team," said John Bistolas, an agency principal."His combined skills in branding and strategic counsel, along with our team's creative talents, will only benefit our clients."

Heiser has extensive experience working on brand development and deployment of marketing programs for some of the largest companies on the West Coast, including those in technology, healthcare, and consumer sectors. His understanding of the strategic planning process and abilities to execute integrated programs, including the ideal mix of all communications disciplines, are closely aligned with YRG's focus on integrating the marketing communications functions, including online, advertising and public relations programs.

"Joining the YRG team is an honor," said Heiser. "YRG has a very talented team of communications professional, a long history as a strategic communications agency, and a roster of outstanding clients."

Prior to working at ID Branding, Heiser served as an account supervisor at YRG from 1998 to 2000.

John Bistolas further announced his departure from the company effective April 30, after serving eight years in various management roles, most recently as president and managing partner.

About YRG Founded in 1968 and headquartered in Portland, Oregon, YRG (formerly Young & Roehr Group) provides strategic counsel and innovative branding, public relations, advertising and online communications programs. An employee-owned company with global capabilities, YRG serves clients in electronics, software, transportation, education, manufacturing, healthcare and tourism. In 2005 and 2006, the agency was named one of the top 50 business-to-business agencies in the U.S. by B-to-B Magazine. More information about the company is available at www.yrgcommunications.com.

Media Contact: Becky Leung 503.222.0626

Randy Keener joins YRG as Associate Creative Director

2007-03-26T11:46:00Z

Portland, Ore., March 26, 2007 - YRG, an integrated marketing communications agency, announces today the addition of Randy Keener as associate creative director. In this role, Keener will lead the creative team in developing both the print and online marketing aspects of the agency's work for its clients.

"We are thrilled to have Randy join our team," says Brian Mount, YRG's vice president, creative services. "Randy's enthusiasm and 'can-do' attitude are contagious. In addition to being an exceptional creative talent, Randy is truly business-savvy and his work demonstrates it. He is genuinely gifted in concepting, design, illustration, as well as interactive media and online program development."

Most recently a senior creative at The New Group, Keener brings more than 12 years of experience producing a variety of work for Fortune 500 companies, including Reebok, Columbia Sportswear and Sony. He has a diverse background in marketing communications for business, technical and consumer audiences - with work spanning a spectrum of media disciplines, including interactive retail, Web site design, as well as design and illustrations for product packaging, POP and tradeshow environments.

"Most importantly, we appreciate in Randy his disciplined and thoughtful approach to clients' business strategies and branding issues," added Mount.

About YRG Founded in 1968 and headquartered in Portland, Oregon, YRG (formerly Young & Roehr Group) provides strategic counsel and innovative branding, public relations, advertising and online communications programs. An employee-owned company with global capabilities, YRG serves clients in electronics, software, transportation, education, manufacturing, healthcare and tourism. In 2005 and 2006, it was named one of the top 50 business-to-business agencies in the U.S. by B-to-B Magazine. More information about the company is available at www.yrgcommunications.com.

Media Contact: Becky Leung 503.222.0626

Young & Roehr Group shortens name to YRG; launches new identity and more expansive service offering

2007-02-13T04:00:00Z

Portland, Ore., February 13, 2007-YRG, an independent marketing communications agency formerly known as Young & Roehr Group, announces today the launch of a new identity that reflects the organization's restructuring, more closely aligned with the radical restructuring of global business communications. The agency's new brand builds on its 38-year legacy of strategic counsel, stellar creative, and robust public relations capabilities for business-to-business communications, but more closely represents the scope of its integrated services. In addition to updating its name to simply "YRG," the new brand features a new logo, signage, and an all-new Web site.

"The new identity reinforces our continual reinvestment in the tools and talent of business marketing," said agency principal John Bistolas. "This investment has earned YRG the recognition by B-to-B Magazine of being one the top 50 business-to-business marketing firms for the past two years."

Likewise, the new Web site better reflects the organization's technical expertise in site design and online marketing. Developed on Ruby-On-Rails, an innovative web application framework, the new YRG site is an illustration of the organization's technical maturity. The site features a sampling of client projects, an agency blog, user tags, and a featured client clipping service (all syndicated through RSS feeds).

"Our new Web site is reflective of our development philosophy," said Brian Mount, vice president, creative services. "It represents the power and simplicity gained by incorporating the right mix of technologies to answer our client's unique business challenges."

YRG focuses on solving clients' marketing challenges by developing identity, enhancing reputation, generating demand, building customer relationships, and fostering the community among companies and their constituents.

Recent client work includes the development of the online virtual edifice for the Oregon Nanoscience and Microtechnologies Institute at www.onami.us, which provides a multidimensional site for audiences with disparate interests, from school-age children learning about nanoscience to fellow nano researchers looking to access sophisticated equipment available at various Oregon universities.

YRG also rebranded Integrated Materials, Inc. with an equally robust site emphasizing the company's propriety technology (www.SiFusion.com). This site aptly supports their global marketing efforts with a regionalized version specifically for constituents in Japan. Other recent online work includes campaigns for ARM, Ltd., Symantec and LANDesk, among others.

"The public relations capabilities for YRG have also evolved tremendously over the last several years," Bistolas noted. "We now support native language media relations in Japan, China, Taiwan and Germany, to the benefit of our clients serving these markets."

Recent media relations efforts have netted key placements in Japanese technical media for the semiconductor and flat panel display industry, and semiconductor specific content in Taiwan.

YRG clients reside primarily on the West Coast but engage in national and international markets. The agency also supports the North American marketing efforts of select clients headquartered overseas, such as ARM Ltd., based in Cambridge, UK.

About YRG Founded in 1968 and headquartered in Portland, Oregon, YRG provides strategic counsel and innovative branding, public relations, advertising and online communications programs. An employee-owned company with global capabilities, YRG serves clients in electronics, software, transportation, education, manufacturing, healthcare and tourism. In 2005 it was named one of the top 50 business-to-business agencies in the U.S. by B-to-B Magazine. More information about the company is available by calling +1.503.222.0626 or by visiting www.yrgcommunications.com.

YRG Wins Five Silver Awards at 2006 Davey Awards

2006-12-04T20:03:00Z

Portland, Ore., December 4, 2006-Independent marketing communications agency, Young & Roehr Group (YRG), won five Silver Awards at the 2006 Davey Awards, overseen by the International Academy of the Visual Arts (IAVA). With over 3,500 entries from across the US and around the world, the Davey Awards honors outstanding creative work from the best small firms worldwide.

YRG was honored for five awards including the: the Symantec Executive Retail Summit Web site and direct mail invite, ARM's 'Push Button' print advertising campaign, Climax Portable Machine Tools' seven-color brochure and the Oregon Entrepreneurs Forum (OEF) post card direct mail.

"We are pleased to have been chosen for these awards," said Daniel Timothy Wood, YRG Associate Creative Director. "And are glad to be able to share the spotlight with four fabulous clients. The team has really created some incredible work that pushed boundaries and resonated with audiences."

The Davey Awards are judged and overseen by the IAVA, a 200-plus member organization of leading professionals from various disciplines of the visual arts dedicated to embracing progress and the evolving nature of traditional and interactive media.Current IAVA membership represents a 'Who's Who' of acclaimed media, advertising and marketing firms including: Yahoo!, Estee Lauder, Wired, Polo Ralph Lauren, ADWEEK, MTV, The Webby Awards, HBO, and many others. The inaugural 2005 Davey Awards received over 2,000 entries from ad agencies, interactive agencies, production firms, in-house creative professionals, graphic designers, design firms and public relations firms.

About YRG

Founded in 1968 and headquartered in Portland, Oregon, YRG provides strategic counsel and innovative branding, public relations, advertising and online communications programs. An employee-owned company with global capabilities, YRG serves clients in electronics, software, transportation, education, manufacturing, healthcare and tourism. In 2005 it was named one of the top 50 business-to-business agencies in the U.S. by B-to-B Magazine. More information about the company is available by calling 503 222 0626 or by visiting www.yrgcommunications.com.

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YRG Selected by ARM

2006-05-08T19:33:00Z

Portland, Ore., May 8, 2006-YRG has been selected by ARM to develop and launch a comprehensive, U.S. advertising program for the company's RealView® Microcontroller Development Kit. ARM, headquartered in Cambridge, U.K., is a world leader in the development and licensing of 16/32-bit RISC microprocessor IP.

YRG, a business-to-business marketing communications agency, will help raise awareness for the company's new RealView Microcontroller Development Kit. The Kit comprises ARM's best-in class, highly optimized C/C++ compiler for 32-bit microcontrollers, with one of the most widely utilized Integrated Development Environments for 8-, 16-, and 32-bit designs.

In addition to strategic counsel, YRG will implement both online and print marketing programs to educate device engineers about the availability of the RealView Microcontroller Development Kit.

The engagement with ARM closely follows YRG's announcement of being selected as agency of record for Integrated Materials, Inc. Headquartered in Sunnyvale, Calif., Integrated Materials manufactures poly silicon structures used during high temperature diffusion and deposition processes in integrated circuit production lines.

About YRG

YRG is an independent, business-to-business agency providing integrated marketing communication services, including strategic planning, public relations, advertising, direct marketing, Internet-based marketing, event planning, and collateral development. Founded in 1968, YRG was purchased by its employees in 1990. YRG clients are concentrated in technology, education, healthcare, environmental services and transportation. More information about the company is available by calling (503) 222-0626 or by visiting www.yrgcommunications.com.

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Integrated Materials, Inc. Selects YRG as its Global Marketing Communications Agency

2006-03-23T17:41:00Z

Portland, Ore., March 23, 2006-Integrated Materials, Inc. has selected YRG as its agency of record to develop and launch its international marketing communications program. Integrated Materials, headquartered in Sunnyvale, Calif., is a manufacturer of poly silicon structures used during high temperature diffusion and deposition processes in integrated circuit production lines.

YRG, a business-to-business marketing communications agency, is working with Integrated Materials to raise awareness for the company and its unique poly silicon furnace ware among key target audiences, including semiconductor fabricators and furnace manufacturers. As part of the engagement, YRG is providing messaging and positioning, public relations, Web site re-design, trade show support, advertising creative and ongoing strategic counsel to support Integrated Materials formal market launch.

"YRG offers a broad range of integrated services that will help ensure a successful international programs," said Duncan Dobson, vice president of marketing at Integrated Materials. "Their understanding of deep technology and international markets underlies their ability to create a sustainable, credible plan focused on building global presence for our company."

Integrated Materials has designed a method to replace the existing material sets of quartz and silicon carbide furnace consumables with next-generation poly silicon technology. These components offer significant improvement over conventional components because they have increased purity with low levels of trace metal contamination and particle reduction. This new technology also offers less degeneration of its towers when exposed to the high temperatures of batch furnaces used in the wafer preparation process.

"We welcome the opportunity to support Integrated Materials in attaining its business goals, and we look forward to a long and successful relationship," said John Bistolas, managing partner of YRG. "Their company fits well within our client roster of other emerging technology companies located in the Silicon Valley."

About YRG

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YRG Wins Silver at Adrian Awards 2005

2006-03-02T19:40:00Z

Portland, Ore., March 2, 2006-YRG, an independent marketing communications agency, has won Silver at the 2005 Adrian Awards, sponsored by the Hospitality Sales and Marketing Association International (HSMAI). The 2005 competition recognized the best hospitality, travel, and tourism marketing worldwide. The award was presented at the 16th annual Adrian Awards Gala in New York on Monday, January 30th.

YRG was honored for a marketing communications program conceived and executed for Portland Oregon Visitors Association. The campaign tactics consisted of lead generation, direct mail, web page design and full-page ads targeted to meeting planners and enticing them to participate in the many quirky, engaging, unusual attractions that are part of the Portland experience.

"We are very excited to have our work recognized by such a prestigious organization," said Marcia Hoover, director of research and strategic planning of YRG. "This acknowledgement validates our continual effort to develop fresh, interactive and functional marketing communication campaigns that offer clients top results including ROI."

At the 16th Annual Adrian Award ceremony, awards were granted for inspiration and best practices in advertising, public relations and web marketing. Winners were recognized with platinum, gold, silver and bronze awards. This year's competition attracted more than 1,200 entries from 36 countries and was judged by a team of experts representing all sectors of the hospitality industry.

About YRG

Founded in 1968 and headquartered in Portland, Oregon, YRG provides strategic counsel and innovative branding, public relations, advertising and online communications programs. An employee-owned company with global capabilities, YRG serves clients in electronics, software, transportation, education, manufacturing, healthcare and tourism. In 2005 it was named one of the top 50 business-to-business agencies in the U.S. by B-to-B Magazine. More information about the company is available by calling 503.222.0626 or by visiting www.yrgcommunications.com.

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YRG Chosen as Finalist for Tech Award's "Service Provider of the Year"

2005-11-03T17:23:00Z

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YRG Expands Online Marketing Expertise with Daniel Wood

2005-10-03T17:29:00Z

Portland, Ore., October 3, 2005 - Further strengthening its online marketing services, YRG has hired Daniel Timothy Wood as associate creative director to spearhead client work in all digital venues. Wood brings extensive experience in concepting and executing a wide range of online branding, demand generation, and interactive services. Wood's capabilities will build on YRG's existing core competencies in web development, electronic direct mail, and search engine marketing.

"We're pleased to add Daniel to the team and expand our counsel to clients in the online arena," said John Bistolas, managing partner of Young & Roehr Group. "His branding sensibilities and online marketing expertise are second to none, complementing nicely our existing capabilities."

Daniel Wood comes to the YRG with a decade of experience in both online and traditional marketing, including work at companies such as Corillian, responDESIGN, MTI - Interactive Merchandising, as well as within local advertising agencies such as CMD, CyberSight and DAMP, Ink. Over the years, Wood has served as a creative consultant for WWF (World Wildlife Fund), Nike, Unicru, Proctor & Gamble, Microsoft, McDonald's and JP MorganChase. Wood most recently led the brand launch of responDESIGN's innovative Microsoft Xbox workout video game "Yourself!Fitness" which received heralded reviews nationally.

About YRG

YRG is an independent, business-to-business agency providing integrated marketing communications services, including strategic planning, public relations, advertising, direct marketing, Internet-based marketing, event planning, and collateral development. Founded in 1968, YRG was purchased by its employees in 1990. YRG clients are concentrated in technology, financial services, healthcare, environmental services and transportation. More information about the company is available by calling 503.222.0626 or by visiting our Web site at www.yrgcommunications.com.

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