YRG BUZZ

City of Salem, Ore., Engages with YRG for Web Site Consulting Services

2008-02-04T22:36:00Z

Portland, Ore., February 4, 2008 - The City of Salem, Ore., selected integrated marketing communications agency, YRG, to provide Web marketing and Web site consultation services to help bolster interest in the city as a viable industrial and retail investment site for national businesses. With this partnership, YRG broadens its Web development and consultation services.

The City of Salem looked to YRG to provide guidance on the best approach to attract new opportunities through the business section of its Web site. YRG prioritized the Web architecture, reorganized content and provided a messaging hierarchy targeted to a specialized user base, which was designed to capture the attention of new business. Additionally, YRG prioritized audiences, developed and crafted messaging that better resonates with their Web users and developed search engine key terms.

The communications agency also provided consulting for the creative direction of the section on the site, contributing to photography and image selections.

"Our work with the City of Salem is another example of the success of our integrated communications approach," said Becky Engel, YRG's director of client services. "YRG did not simply re-design a portion of the city's Web site, but provided creative and overall strategic direction to help their message better resonate with their key audiences."

Moving forward, YRG and the City of Salem will continue with their partnership as the agency provides consulting services later this year for two additional sections of the city's Web site.

The engagement with the City of Salem is the latest in a series of ongoing Web-based projects YRG is conducting with its clients. Most recently, YRG worked with Sharp Labs of American on its Web site redesign. Through new content and design, YRG helped reflect Sharp Labs' technology focus and expertise and improve the human resources and recruitment section to enhance usability and attractiveness for potential employees visiting the Web site.

About YRG Founded in 1968 and headquartered in Portland, Oregon, YRG provides strategic counsel and innovative branding, public relations, advertising and online communications programs. An employee-owned company, YRG serves clients in electronics, software, transportation, education, manufacturing, healthcare and tourism. YRG was named to the top 100 business-to-business agencies in the U.S. by BtoB magazine for four years in a row. More information about the company is available by visiting www.yrgcommunications.com or by calling 1.503.222.0626.

Contact: Becky Leung 503-222-0626 ext. 716

iMetrikus and Continua Health Alliance turn to YRG for integrated public relations and marketing communications programs

2008-01-09T11:31:00Z

Portland, Ore., January 9, 2007 - iMetrikus and Continua Health Alliance have selected YRG to support their marketing programs in 2008. With the addition of these two clients, YRG extends its healthcare industry portfolio and continues to expand its client footprint along the West Coast.

iMetrikus is a telehealth company headquartered in Carlsbad, Calif. They specialize in low-cost population health management technologies for asthma, diabetes, chronic obstructive pulmonary disease (COPD), obesity and general wellness programs that facilitate the exchange of objective biometric data, enabling more effective care. Customers include health plans, employers, healthcare services companies, pharmacies and healthcare providers.

iMetrikus has tapped YRG as its PR agency of record to develop a public relations program, raise awareness and visibility for the company and its products and promote customer successes. YRG's strategy for iMetrikus will help the company to build momentum among health plans in the United States.

"YRG has a proven track record on making a strong impression in the editorial landscape for their clients," said Robert Murphy, Senior Vice President of Marketing, iMetrikus. "With their aggressive media relations skills, rich background in our industry and insight into our target market, YRG will help propel our company into our next stage of growth."

The Continua Health Alliance, headquartered in Beaverton, Ore., is an open alliance of technology, healthcare and fitness companies dedicated to bringing together standards and technology to create health and wellness solutions. Continua has been at the forefront of educating, inspiring and supporting a market of interoperable devices that enable better healthcare and that connect healthcare providers to their patients.

For Continua, YRG will design a certified logo that is complementary in look, feel and tone to the existing logo. A style guide for Continua will serve as a comprehensive document that offers specific direction to Continua's product certification members on how to use the logo in such a way that ensures quality reproduction and maintains brand consistency.

"The synergy between Continua and YRG existed upon our initial meeting because they understood our brand," said Troy Severson, Marketing Work Group Chair, Continua Health Alliance. "I look forward to working closely with YRG to build visual assets that encapsulate our brand, and will define, protect and enhance Continua's reputation."

Contact: Becky Leung 503-222-0626 ext. 716

YRG to Redesign Web Site for Sharp Labs of America

2007-11-14T08:56:00Z

Portland, Ore., November 14, 2007 - Sharp Labs of America has selected integrated marketing communications agency, YRG, to redesign the company's Web site. With the addition of this most recent Web project, YRG broadens its brand and Web development engagements.

Sharp Labs, headquartered in Camas, Wash., is the only U.S.-based research and development laboratory for Sharp Corporation, and focuses on performing fundamental and applied research that results in new technologies and innovations for Sharp.

Sharp Labs selected YRG to redesign its Web site because of YRG's ability to reflect Sharp's corporate culture, technology focus and expertise through new design and content. The new site will demonstrate the breadth and depth of Sharp Labs' research and development capabilities and its contributions to Sharp Corporation and the consumer electronics industry. YRG's redesign also will improve the human resources and recruitment section to enhance usability and attractiveness for potential employees visiting the Web site.

"The most publicly-facing tool for Sharp Labs is our Web site, so it's critical for us to communicate and demonstrate what we do and who we are throughout the site," said Jeff Sills, director of finance and strategic business development at Sharp Labs of America. "We are confident that with YRG's brand knowledge, online capabilities and ongoing relationship with our team, we will bring forward a more dynamic and compelling site for partners and potential recruits."

Contact: YRG Becky Leung 503-222-0626 ext. 716

Encouraging creativity

2007-11-05T09:24:00Z

Last week while a few of us were waiting for the coffee to brew, our president, Mike Heiser, mentioned the class he was teaching - a 400-level Marketing class at PSU this semester. He said he has been continually surprised by the breadth and depth of creative ideas that come from his students, and that with just a small amount of encouragement, students from areas other than the "creative" disciplines, come up with profoundly interesting ideas for their marketing assignments.

His comments led to discussions about how the corporate world sometimes chokes off fresh ideas that can drive new approaches to business, and about ways companies can encourage this wonderful creativity beyond graduation by creating a culture that taps into each person's innate creative.

What great ideas might come forth if we didn't first jam people into tactical roles, telling them that creative ideas come from people with more experience or a different job description!

At YRG, we're working to create an atmosphere where taking risks is encouraged, and that all ideas - no matter how seemingly outlandish - can be used as a foundation for more ideas. We have an environment where people have the ability to bring forth unique perspectives, and if they need breathing room and space, they are free to sit in the park, get away from their desk, and let their minds float to solutions. That kind of open collaboration enables a marketing team to invite the finance manager to a brainstorming session with an art director and copywriter, and encourages media planners to participate in strategy brainstorms to refine creative approaches and audience perspectives for online marketing.

No company can afford to have creative thinkers sidelined because their roles within the organization are not perceived to be "creative." Creative minds thrive on asking why and why not, and creative thinking is not the realm of one department or a few individuals. We each owe it to our respective organizations to discover our creative thinkers and get them engaged. To remain (or become) successful, companies must encourage all company leaders and all employees to be open to creative possibilities and get them interested in solving customer problems.

Client Highlight: International Media Program for Rambus

2007-09-25T14:31:00Z

A quick update on some recent work here at YRG, which we're really proud of. With a very short list of target prospects - less than 50, in fact, our client, Rambus, has a creative media challenge on how best to communicate the value of its XDR memory architecture to design engineers across the globe. YRG created a targeted strategy to showcase the benefits of the XDR memory architecture in the area of consumer electronics applications with those who are designing next-generation devices.

We bought outdoor billboards and airport dioramas strategically located close to Rambus' target customers' travel paths, so when they drive to and from work or pick up their luggage at the airport, they see these dramatic boards. From Portland, Oregon, YRG successfully bought media in France, The Netherlands, South Korea, Taiwan, Austin, Atlanta and San Francisco Bay Area, with the potential of adding more international sites!

We also placed complimentary creative online at targeted design engineering Web sites, with payoffs to landing pages that are measurable. We're confident we're raising awareness for the Rambus XDR memory architecture with these engineers.

The results? Well, it's too soon to call. But, we feel confident that this strategy will support the one-on-one sales goals with those short list of prospects.

Dress your funky chicken

2007-08-16T16:00:00Z

Clothes are not just for people any more. We have all spotted an occasional K-9 wearing a sweater...but a chicken? Austrian artist Edgar Honetschlager has taken accessorizing to the next level. You can now buy your own chicken a knitted masterpiece in the form of a personal jumpsuit. What little creature will be humiliated next?

Say What? Google News Opens Comments Section...Kind of.

2007-08-13T08:38:00Z

Google News USA recently announced its newest online feature and it has online communities - not to mention our public relations team - all atwitter. Google's experimental new tool allows those persons or organizations that are mentioned in a news article to comment on the article after it has been published via Google News.

At first glance, it's an encouraging idea, with major implications for public relations. At YRG we work closely with clients before they engage with the press to ensure that key messages come across clearly, and that statements are concise. After all, reporters are constantly battling space limitations or brevity requirements, and frequently must pick and choose the quotes and key points to include in their articles. So in the best case scenario, Google News comments will allow experts who were quoted in articles to expand on the ideas touched on within the article, clarify information, or provide further resources for the audience that is interested enough to read on.

The Google News comments feature may be a good idea in theory, but the jury's still out until we see how the process is managed. Will Google News commenters behave with integrity, using this opportunity to offer quality information and enhance public debate? Or will this tool be used simply for promotion purposes or to distribute canned corporate messaging?

YRG has frequently observed that authenticity and genuine intentions are key when communicating in legitimate online social communities. When a blogger or commenter's words smack of self-promotion, fellow commenters are often quick to call them on it. However Google News' new feature does not allow outside commenters, and may therefore lack this critical reality check.

Only time will tell how Google News' commentary feature will fare in the ever-changing world of online news, but you can be sure that YRG and others will be keeping track.

YRG Recruits Becky Engel as Director of Public Relations

2007-08-01T10:50:00Z

Portland, Ore., August 1, 2007 - YRG, an integrated marketing communications agency, announced that Becky Engel has joined the agency as director of public relations. In her new role with the agency, Engel leads YRG's public relations account services, where she oversees the development of public relations strategy and programs that create new opportunities to solve business challenges for clients.

Engel was recruited to YRG to assist the team with applying critical and creative thinking to successfully integrate public relations within a client's overall business strategy, as well as other marketing efforts. In today's media landscape, the walls between marketing disciplines are blurring and Engel's goal is to ensure that the YRG team thinks holistically about the most effective ways to reach the client's target audiences to build credibility, awareness and buzz.

"We are all excited to have Becky on the YRG team," said YRG's President Michael Heiser. "Her enthusiastic attitude and leadership capabilities are inspiring our PR team to collaborate and innovate on behalf of our clients. Equally important to her internal contributions, Becky's experience with diverse industries and strong knowledge of current communication and market trends are bringing significant insight to our clients' communications programs."

"YRG's reputation for and approach to solving client business challenges and the positive energy and passion within the agency drew me to this role," said Engel. "Beyond tackling the rich growth opportunities we have at YRG, I am excited about the chance to expand the ways we harness new media and public relations techniques to help our clients engage with their audiences and communities."

Engel honed her public relations skills at top Portland agencies including Edelman where she managed PR programs for clients in Edelman Portland's technology practice. She also previously served in PR roles at YRG, and at Wave Rock Communications, where she helped launch new and emerging companies and products through public relations and online strategies. Engel received a Bachelor of Journalism degree in Advertising and Public Relations from the University of Nebraska-Lincoln.

About YRG Founded in 1968 and headquartered in Portland, Oregon, YRG provides strategic counsel and innovative branding, public relations, advertising and online communications programs. An employee-owned company with global capabilities, YRG serves clients in electronics, software, transportation, education, manufacturing, healthcare, tourism and professional services. YRG was named to the top 100 business-to-business agencies in the U.S. by BtoB magazine for four years. More information about the company is available by calling 1.503.222.0626 or by visiting www.yrgcommunications.com

Contact: Becky Leung 503.222.0626 ext. 716

Measuring Advertising Campaigns

2007-07-31T11:20:00Z

This week, an Oregonian article about the Brand Oregon campaign discusses the lack of measurement of the campaign's results and therefore the lack of support for the campaign. When embarking on a new brand or campaign, it should be standard practice to set up measurement goals at the outset, or at least some key performance indicators (KPI). Without describing what success means for a campaign, how will advertising practitioners justify their efforts to clients? If the marketer (agency) isn't the first to pull out the ruler, then someone else invariably will. And isn't it better to initiate that conversation than to have your client do so for you?

At YRG we strive to implement measurement milestones and tracking mechanisms to demonstrate results of a campaign. While sometimes constrained by budget to do a full-fledged measurement study, it's always best to counsel clients to invest in measurement. Otherwise the relevance and effectiveness of a campaign (and thereby the marketers' work) can be called into question.

Best Brands: Dive a Little Deeper

2007-07-23T15:15:00Z

Advertising Age's article about brand polls and rankings raises an interesting point. What does a short survey (like the recent "best brand" poll from Harris Interactive) really tell you about being the best brand? It tells you who ranks number one from year to year in a particular category or what consumers may have heard your brand name before, but not about brand loyalty or how profitable a company might be.

A win you say. Almost…but think again.

As marketers and creators of brand identity, this article drives home to us that it is less about bragging rights, and more about being thoughtful in discovering the whole brand picture, crafting the right idea, and fostering relationships and awareness of a brand. It is not because someone has heard your name before, but that they have experienced the brand and are now a loyal customer.

While short surveys are helpful and easy, to become immersed in your brand, take our advice --dive a little deeper. Make sure that as you are developing and refining your brand, you think about the big picture and measure results thoroughly. This will allow you to see how well your brand is helping you achieve your business/marketing objectives.

Whole Foods CEO Omits the Whole Story

2007-07-12T12:59:00Z

Lots of buzz today about the propriety, ethics and motives for Whole Foods CEO John Mackey. Mr. Mackey was revealed last night by WSJ as the alter-ego behind regular posts on Yahoo! Finance's chat boards. His posting focused not just about his company, but also about the competition, including Wild Oats, whom Whole Foods is attempting to acquire.

Obviously the blogosphere is flush with comments on the topic. Mackey himself says he did it because it was fun. Our take, from a marketing perspective, is that it comes down to transparency.

In this age of social media and connectivity, businesses must strive for transparency, honesty and authenticity. Social media, comments on chat boards, blogs, you name it: they're all an opportunity to engage in a genuine dialogue with the people who matter to you. By pretending to be someone you're not - and by misleading people through disingenuous methods - you miss the opportunity to engage in a meaningful way, not to mention to reinforce a brand your company works hard to create.

Whether for personal or professional reasons, YRG says: be who you are.

Clairvoyante - Advanced Imaging Pro

2007-07-10T09:42:00Z

Solving the Problems of Mobile Imaging

Rambus selects YRG as its advertising agency

2007-07-09T12:59:00Z

Portland, Ore., July 9, 2007 - Rambus Inc. has selected YRG to develop and implement a global advertising initiative around the company's leadership offering the XDR™ memory architecture. Rambus, headquartered in Los Altos, Calif., specializes in the invention and design of high-speed chip architectures.

YRG, a business-to-business communications agency, will develop and execute the media strategy for the XDR memory architecture. This strategy involves global online and outdoor media in Europe, Asia, and North America. As part of the international awareness-building campaign, YRG will update the creative executions for the XDR memory architecture to promote its value to key strategic markets.

"An important part of our integrated communications program was to find advertising expertise to support us on a global basis," said Tim Messegee, vice president of Marketing at Rambus. "Through our discussions with YRG, it was clear their experience in the high-tech arena, along with their strategic thinking, would provide us the collaborative engagement we were seeking."

Rambus provides leading chip and system companies with solutions that deliver higher performance for a broad range of applications. The company's patented innovations, breakthrough technologies, and renowned integration expertise have helped its customers bring superior products to market. Rambus' technology and products solve some of the most complex chip and system-level interface challenges enabling unprecedented performance in computing, communications and consumer electronics applications. Rambus licenses both its world-class patent portfolio as well as its family of leadership and industry-standard interface products.

"Rambus and its XDR memory architecture represent technology leadership across its industry. Our goal is to help Rambus enhance its messages through various advertising programs that can be supported around the world," said Mike Heiser, YRG's president. "YRG's global and technology expertise aligns well with the needs of Rambus, and we're pleased to be part of their extended communications team."

Media Contact: Meighan McFalls 503-222-0626

Clairvoyante- Technology Review

2007-07-09T08:39:00Z

A New Display Lengthens Gadget Life

IntelliDOT - Patient Safety & Quality Healthcare

2007-07-06T14:36:00Z

Point-of-Care Medication Error Prevention: Best Practices in Action

Clairvoyante - Electronic Products

2007-07-06T10:32:00Z

Display considerations for a handheld multimedia device

OPB Business Partners Party

2007-06-29T09:19:00Z

YRG has been a business partner of Oregon Public Broadcasting for 18 years, and on Monday we had the opportunity to join other business partners at a special party hosted by OPB. Not an official attendance figure, but we'd guess there were about 100+ people there, all of whom share our passion for and commitment to public broadcasting. Our own Media Director Patti McKinney made us proud that night -- not only is she the OPB Business Partners Steering Committee Chair, but she also provided a delightful welcome to all attendees.

Ray Suarez, a senior correspondent for The NewsHour with Jim Lehrer, was another equally engaging highlight of the evening. His conversation about the value, differentiator and relevance of public broadcasting in today's media environment drew cheers, gasps and even laughs, especially his comment that his idea of the great interview of a lifetime being, for him, VS Naipaul versus Paris Hilton.

We choose to support OPB because we believe in partnering with organizations that contribute to our local community. In the case of OPB, our role as a business partner means helping to create broader awareness about their programming. Patti and the YRG team are behind the media placement of media advertising for OPB (if you've seen the bus ads around Portland, that's an example of the type of ads we place for OPB).

Thanks to OPB, not only for a quality event, but for our ongoing business partnership!

Where do you live in the land of online communities?

2007-06-29T08:18:00Z

As the abundance of online communities and social networking continue to grow, take a minute to ask yourself: where do you land on the map?

Props to imgs.xkcd.com for such a creative visual representation.

Timely Typography

2007-06-28T12:59:00Z

The design junkies at YRG stumbled across this LOVELY SITE, which showcases interesting typography for each day of the year. It's enough to make us giddy. You?

Getting the Attention of Industry Analysts

2007-06-28T09:41:00Z

Can't get an analyst to return your call? Analyst relations are a critical component to build a company's credibility in both new and established markets. Here are some tips we've gathered in our years of getting the attention of industry analysts.

1. Do your homework
Research the analyst's coverage areas and published research to gain insight on their background, subject matter expertise and personality.

2. Demonstrate your understanding of the market
It's a two-way dialogue! Being able to talk intelligently, thoughtfully and strategically about not only your company but also related market dynamics, competitive environment and future market outlook will exude credibility.

3. Understand your company's position
Clearly articulating your company's short- and long-term business strategy, unique position and differentiator in the marketplace will provide a solid entry point for further dialogue with an analyst.

4. Show clear product benefits and features
A market position and message won't stand on its own. Without a compelling product that provides value and unique features to your customers, analysts won't have a reason to learn more about your company.

5. Give to get
Many companies are intimidated by analysts and their depth of subject matter expertise. It's important to remember that without your contribution, they wouldn't have anything to write about. However, the strongest analyst relationships are built on mutual interest, strategic insight, intelligence and respect.

6. Subscribe to research services
Not only do you get rigorous data on your market sector, you may have direct access to analysts for briefings, one-on-ones and industry events. Subscribing to research does not "buy" you an analyst, but it does provide easier access with many other tangible benefits.

7. Don't be exclusive
Developing an exclusive relationship with one analyst or research company will not yield additional value. Analysts have different perspectives, personalities and agendas. The more analysts you can share your story and vision with, the better.

8. Enlist the support of an agency
Good agencies have existing relationships with analysts and can help establish credibility for your company while also helping to craft and fine tune critical messaging that will resonate with the analyst community.

9. Take a proactive not reactive approach
Many companies feel the pressure to make noise in the market without doing the appropriate due diligence. Your initial impression with an analyst will stay with him/her. Make sure that impression is a positive one, leaving them wanting to learn more about your company and its offering.

Helpful Links
Gartner
Forrester

YRG Does Dundee

2007-06-26T11:26:00Z

YRG holds its annual company meeting in June, as its fiscal year ends this month. Each year the company recaps the past year's accomplishments, profitability records, and goals for the coming fiscal year. After the serious part, joke awards are handed out and the team heads off to a fun offsite field trip, a different event each time. This year's awards went to our respected Esprit Team for their valiant party-planning spirit!

The offsite activity was a tour of the Willamette Valley wine country with Grape Escape Winery Tours. Our stops included tastings throughout Dundee, Oregon, at White Rose Cellars, Erath Vineyards, and Duck Pond Cellars. The views of rolling hills and vineyards were gorgeous and everyone enjoyed a fresh catered lunch on an outdoor patio at Erath. It was a great opportunity to relax and have fun together away from the office. We're already looking forward to next year!

A glimpse of the vine tour can be seen here.

Indispensable Web 2.0 Tools

2007-06-25T10:26:00Z

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Technorati Profile

Localizing Your Approach: YRG’s Top 10 Tips for Working with Japanese Media

2007-06-06T13:15:00Z

Have you been lost in translation when dealing with Japanese editors? Just as particular sales tactics are necessary to penetrate the Japanese market, so is the case for public relations. Here are some tips we've learned through our PR work in Japan:

1. Communicate in the local language: Don't assume that all Japanese editors are fluent in English. Some don't speak English at all!

2. Show your commitment to the market: Your enthusiasm counts, but vaporware and empty plans won't cut it. Keep it concrete and show impacts on the Japanese market to overcome a "why should I care?" attitude.

3. Write news releases and press kits materials in the local language, and in the local styles: Don't just translate. Rewrite and edit as necessary to meet Japanese press release expectations.

4. Use numbers: Quantify your information! Japanese editors like statistics such as revenues, capital investments, growth rates, forecasts, the number of employees, market trends, etc.

5. Avoid flamboyant adjectives and adverbs: Since Japanese media tend to focus on hard facts and statistics, empty rhetoric in a press release and or an interview is nothing but an annoyance. Never describe your product as "fabulous!"

6. Make sure to have a translator when you have face-to-face press interviews: With few exceptions, editors will assume that an interview will be conducted in Japanese.

7. It is relatively easy to ask in advance what questions will be asked in media interviews: Good news. Although there are some exceptional cases, this is an advantage that you can take to the bank. Politely ask them editors to send you a brief list of questions by email or fax before an interview.

8. Be aware that some editors still prefer traditional communication tools such as fax and telephone, and do not accept pitches and press releases by email. Be sure to do research on the editor's preferences.

9. Avoid calling them editors early in the morning: In general, many editors in Japan spend late nights writing, so calling them after 5:00 pm could be the most efficient time to grab contact them over the phone.

10. Work with agencies experienced in the Japanese market: Authentic sushi is difficult to make even if you have a recipe. Working with an agency that has knowledge and experience in the Japanese market will further increase your potential to get publicity and establish long term relationships with editors.

The Rich AND Healthy User Experience

2007-06-06T13:08:00Z

Summer has nearly arrived in Portland so it's time to break out the shoes and hit the road running. Check out this great tool on the web called WalkJogRun, an application based on Google Earth. Use real-time map manipulation to track your mileage, view routes that others have posted, calculate the number of calories burned and save your favorite running routes.

Following the launch of Google Earth many new geospatial web applications have been popping up on the web. These sites provide a rich user experience with intuitive navigation as well as a greater ability to not only interact with data, (miles in this example) but also socially with people around the world. As the Internet evolves so does our experience with it. These applications allow us a sensory enhanced experience in ways that we never would have imaged!

RUN ON!

YRG named to top agencies list by BtoB magazine for fourth year

2007-06-04T12:21:00Z

Portland, Ore., June 4, 2007 - YRG, a business-to-business integrated marketing communications agency, has been named to the
2007 list of Top Agencies by BtoB magazine for the fourth year in a row. Published annually, BtoB magazine honors the top 100 business-to-business agencies in the United States in this special report. YRG was the only Portland agency to receive the recognition in the small business division.

"It is an honor to again be included in the top agencies list," said Mike Heiser, YRG's president. "We have been fortunate to work with exceptional clients who value measurable results and a team approach to problem solving. Our team of talented professionals continue to produce outstanding success for our clients through artistic application of planning, creative services, public relations and on-and off-line marketing."

Due to an overwhelming response from agencies, BtoB expanded its list of Top Agencies to 100 from 50. The Top 100 Agencies report includes four categories: small, mid-size, large and interactive agencies. The finalists in each category were selected based on outstanding work in 2006, percentage of business that is b-to-b, client wins and demonstrated growth of business. In order to be included on the list, agencies must provide full-service marketing communications services, with an emphasis in advertising.

The most recent accolades from BtoB magazine cap off a dynamic year of growth for YRG. In an effort to better align itself with the radical restructuring of global business communications, YRG launched a new identity in January that builds on its 38-year legacy of strategic counsel, stellar creative and robust public relations capabilities. YRG has also added three new clients to its portfolio, including Aldrich Kilbride & Tatone LLC, Northwest Pipe and Wellsource.

In addition to the identity launch and new clients, YRG welcomed new hires to the team. Mike Heiser joined YRG as president, bringing with him the high energy, industry expertise and strategic approach that personifies the agency. Randy Keener also recently joined the YRG team as the associate creative director.

About YRG Founded in 1968 and headquartered in Portland, Oregon, YRG provides strategic counsel and innovative branding, public relations, advertising and online communications programs. An employee-owned company with global capabilities, YRG serves clients in electronics, software, transportation, education, manufacturing, healthcare and tourism. YRG was named to the top 100 business-to-business agencies in the U.S. by BtoB magazine for four years. More information about the company is available by calling 1.503.222.0626 or by visiting www.yrgcommunications.com.

Earth Day 2007 at Woodlawn Park

2007-05-22T12:01:00Z

Chava Boyett, YRG Senior Account Executive, and her husband, Kenny Boyett, an Account Manager for Allmed Healthcare Management LOVE live music! When they found out that Earth Day 2007: Planting Seeds of Community was going to be held at a Woodlawn Park in their neighborhood, they couldn't resist getting involved.

City Repair is an all-volunteer grassroots organization that mobilizes Earth Day volunteers each year. They needed entertainment chairs to head up the entertainment committee and Kenny and Chava stepped up to the challenge. They put in many hours contacting local musicians and bands to develop a great Earth Day 2007 line-up entertainment of performers who donated their time for the cause.

In addition to music, the other festivities of the day included a big raffle for various prizes from local businesses, a yummy food court, organized bicycle rides, kids' activities, recycling education and many booths and sponsors from local and sustainability-focused organizations.

Turnout this year was decent despite the weather. It was cold and rainy on Saturday April 21st - but that's Oregon weather for you! Happy Earth Day!

Brand Equity

2007-05-22T10:25:00Z

The process of maintaining brand equity requires a division of labor: (1) the development of the brand itself, (2) the execution of what will become the brand experience and (3) the evolution of the brand. Continual measurement, and validation, and recalibration will broaden brand equity.

We embarked on the development of a Portland-based travel industry client's identity over 6 years ago and our discovery revealed attributes of Portland that continue to be valued by consumers today. It's reassuring that updated 2006 research continues to validate the future of the brand.

Check out a recent NY Times article that profiles Portland's highlights. In 36 hours, the journalist experienced in 2007 what we defined in 2000: Portland has had to work hard and do things differently to build a city worthy of their spectacular environment. The result is an enlightened balance between man and nature that offers a combination of natural vitality and urban livability unique in America.

Another recent accolade for Portland was recognition by The Food Network Awards 2007, as a culinary destination….something our client and our 2006 research confirm!

Armed with continual research and a commitment to operationally fulfilling every brand promise, we're pleased to see our client's measure of success includes testimonials like these!

How do you go about recalibrating and measuring your brand experience?

Portland's marketing future is bright

2007-05-22T10:12:00Z

Several of us at YRG had the good fortune of visiting Portland State University last week, where a team of highly talented students presented their entry to the National Student Advertising Competition. After winning the District 11 competition this year with their campaign for Coca-Cola, PSU will head to the national competition this June. You make us proud, PSU!

Those of us who attended from YRG were incredibly impressed by the professionalism and creativity displayed by the students. We especially loved that they focused on providing a business solution to the client, rather than developing creative simply for creative's sake.

Now, don't get us wrong -- their creative recommendations were outstanding. Absolutely innovative and top-shelf. (One of our own creatives said afterward, "I wish I would of thought of that.") Their program embraced all aspects of the marketing mix, while using new and non-traditional media in a way that was both smart and fresh.

But, seeing these students' approach is testament that our next generation of talent are being trained to think strategically, creatively and solve clients' business problems. Hey, that sounds familiar...

(PS: If you want to support PSU's trip to nationals, visit the Cheerful Tortoise on June 4, 1939 SW 6th Ave., for their fundraiser.)

Demand for Web Design Expertise

2007-05-08T17:01:00Z

Forester Research, a well-known established primary research firm, reports that Web projects are key priorities at corporations. No longer relegated to "what we need to do" and then forget it, companies are now turning to Web Design firms to build sites that fulfill the customers needs. Forester says that Web Design shops are just "so-so" when it comes to executing on a strategic problem. They are relegated to differentiating Web Design shops by their tactical efforts.

See the full article

At YRG, Web design and online marketing starts with at the highest level - what is the business and marketing goals of the company? A Web site and Web marketing is a method of executing upon a strategic plan which incorporates all tools in the marketing belt. We don't just do Web sites to do Web sites. We don't execute Pay-Per-Click plans, just because it is "in." These online marketing programs are strategically build on a foundation of knowing the client and understanding their business and marketing needs first.

The Need for Leads

2007-05-01T16:57:00Z

2007 is the year for marketers to once again emphasize lead generation by using all its lead tools in its marketing belt. With the pressure that CMOs are putting on their marketing teams for effective and measurable ROI, the drive for results and actionable leads dictates the type of lead tools to use. Four research studies referenced in this BtoB article shows the range of methods marketing are using today. So, a traditional need of getting "hot prospects to drink" is being driven by new techniques using the Web and interactive tools to "lead the customer to water."

Where's the Missing Link?

2007-05-01T14:00:00Z

Marketers admit that they have lofty ideals when it comes to providing ROI for the marketing programs. Even though they say that they demand measurement and that it is extremely important to them, very few actually build metrics, budget for, and engage with tools to obtain even simple ROI. Kate Maddox's article confirms that marketer's eyes are bigger than their stomachs.

At YRG, we strive for accountability to ROI for every campaign - from annual benchmark surveys to track brand awareness, to market research to validate assumptions before launching campaigns, and effectiveness of Pay-Per-Click campaigns. However, we are limited to our client's infrastructure when we need to know which leads brought fruition to their bottom line - sales. This article validates the limitations YRG is seeing.

Event Planning 101

2007-04-30T07:42:00Z

Special Events can be venues to connect your current, happy customers with your hot prospects. This way, your customers are helping to make the sale - a real "live" case study unfolds right before your prospect's eyes. Planning a special event requires that you understand what your want to accomplish and marry that with creativity, due diligence and an unfading attention to every single little detail. A full-time, experienced event planner can make your vision a reality. This is the process that we go through for our clients:

Understand the event's objective(s). Define the purpose of the function - is it to educate or reward the guests, to raise funds, for public relations, or other reasons? Quantifiable goals should be established up front so you can later determine if the event was successful.

Compile a guest profile. This step helps you to determine the theme, venue, speakers, etc. for an event. Are they current customers, past customers, prospects? What is the gender and age range? Are you more conservation or liberal?

Develop a vision. What do you want the atmosphere of the function to be - elegant, casual, interactive? Why type of food, entertainment and transportation would be the best to have a memorable event? Think beyond the budget - get creative.

Establish a budget. What are your "must haves," keeping in mind the objective of the event. Always have a contingency fund - rule of thumb, plan on 10%.

Create a unifying theme. The theme must be woven throughout each event component - invitation, table treatments, menu, decor, etc. Themes should be creative, unique, and maybe even wacky, if appropriate. Adding a little spark or twist will make it a memorable event.

Select a unique venue. The venue needs to compliment and enhance your theme. Consider location, atmosphere, service, reputation, flexibility, food, and fees. Can you enhance a room to emphasize your theme? Does the venue staff understand your objectives and are they willing to bend and twist to fit your needs?

Assemble a list of solid suppliers/partners. Hire experienced professionals to allow you to draw on their expertise and ideas. Do your research, understand their nuances and niches. Make sure they are a partner with you - not trying to take over the event with their own ideas and vision. Experienced professionals will save you time, money and stress.

Establish contingency plans. If it can go wrong, it may go wrong, and plan for it! Inclement weather, timing, equipment malfunctions, intoxicated guests, etc, can occur - what are you going to do? Agree up front what plans and protocols can be put into action.

Exceed your guests' expectations. Act "as if" you were the guest and walk though the entire function to determine beforehand any hiccups that may occur. Then plan on alleviating those problems - i.e. parking problems, check-in delays, slow service, etc. "Blow the guest away" when they walk into the room, keep the event moving and interesting, plan for ways for guests to engage, with the idea that they leave the event fully satiated with the aura of the event and with a positive impression of you.

Conduct a post-mortem analysis. Revisit your objectives of the event and see if you met them. Get guest feedback through written and verbal comments. Debrief with your teams and get their input as well. Compile a list of recommendations to summarize the pros and cons of the event. Assess the event from all angles. Learn for next time.

By following these steps and by hiring professional, experienced Event and Meeting Planners, as we have at YRG, your event will be fun, fruitful and most importantly, help support and enhance your overall marketing goals.

Clairvoyante - Nikkei Tech-on (Japanese)

2007-04-26T15:06:00Z

Clairvoyante Expands PenTile RGBW Solutions with Wide-VGA Driver IC from Tomato

Climax Portable Machine Tools, Inc. - Baird Online

2007-04-10T15:50:00Z

Courses meet the increasing demand for skilled machinists

YRG Recruits Michael J. Heiser as President

2007-04-04T09:30:00Z

Portland, Ore., April 4, 2007 - YRG, an integrated marketing communications agency, announces the addition of Michael J. Heiser to serve as agency president. Heiser, formerly senior vice president at ID Branding, brings to YRG a complementary background in the branding of Fortune 500 companies and their products. He was recruited to the team to bolster YRG capabilities in client brand development, strategy creation, program integration and client services.

"Mike is ideal for this position on the YRG team," said John Bistolas, an agency principal."His combined skills in branding and strategic counsel, along with our team's creative talents, will only benefit our clients."

Heiser has extensive experience working on brand development and deployment of marketing programs for some of the largest companies on the West Coast, including those in technology, healthcare, and consumer sectors. His understanding of the strategic planning process and abilities to execute integrated programs, including the ideal mix of all communications disciplines, are closely aligned with YRG's focus on integrating the marketing communications functions, including online, advertising and public relations programs.

"Joining the YRG team is an honor," said Heiser. "YRG has a very talented team of communications professional, a long history as a strategic communications agency, and a roster of outstanding clients."

Prior to working at ID Branding, Heiser served as an account supervisor at YRG from 1998 to 2000.

John Bistolas further announced his departure from the company effective April 30, after serving eight years in various management roles, most recently as president and managing partner.

About YRG Founded in 1968 and headquartered in Portland, Oregon, YRG (formerly Young & Roehr Group) provides strategic counsel and innovative branding, public relations, advertising and online communications programs. An employee-owned company with global capabilities, YRG serves clients in electronics, software, transportation, education, manufacturing, healthcare and tourism. In 2005 and 2006, the agency was named one of the top 50 business-to-business agencies in the U.S. by B-to-B Magazine. More information about the company is available at www.yrgcommunications.com.

Media Contact: Becky Leung 503.222.0626

Randy Keener joins YRG as Associate Creative Director

2007-03-26T11:46:00Z

Portland, Ore., March 26, 2007 - YRG, an integrated marketing communications agency, announces today the addition of Randy Keener as associate creative director. In this role, Keener will lead the creative team in developing both the print and online marketing aspects of the agency's work for its clients.

"We are thrilled to have Randy join our team," says Brian Mount, YRG's vice president, creative services. "Randy's enthusiasm and 'can-do' attitude are contagious. In addition to being an exceptional creative talent, Randy is truly business-savvy and his work demonstrates it. He is genuinely gifted in concepting, design, illustration, as well as interactive media and online program development."

Most recently a senior creative at The New Group, Keener brings more than 12 years of experience producing a variety of work for Fortune 500 companies, including Reebok, Columbia Sportswear and Sony. He has a diverse background in marketing communications for business, technical and consumer audiences - with work spanning a spectrum of media disciplines, including interactive retail, Web site design, as well as design and illustrations for product packaging, POP and tradeshow environments.

"Most importantly, we appreciate in Randy his disciplined and thoughtful approach to clients' business strategies and branding issues," added Mount.

About YRG Founded in 1968 and headquartered in Portland, Oregon, YRG (formerly Young & Roehr Group) provides strategic counsel and innovative branding, public relations, advertising and online communications programs. An employee-owned company with global capabilities, YRG serves clients in electronics, software, transportation, education, manufacturing, healthcare and tourism. In 2005 and 2006, it was named one of the top 50 business-to-business agencies in the U.S. by B-to-B Magazine. More information about the company is available at www.yrgcommunications.com.

Media Contact: Becky Leung 503.222.0626

Housing Maps

2007-03-23T05:39:00Z

Thinking of finding a new place to call home? Want to move on up to the east side, to a deluxe apartment in the sky? (Or maybe just to a house the next town over?) Check out Google's latest feature Housing Maps which has lots of great search options to help you find a new place to land. Our only suggestion to the folks at Google: how about a function that allows you to screen your would-be neighbors?

Mobile Art

2007-03-23T01:49:00Z

Remember the days when a cell phone could only make calls? No more! Now your cell is an extension of your life. Customized email and web browser feature - check. Customized ring tone for each of your best pals - check. So why not customized art on your cell? Spice up your communications with one of Start Mobile's unique wallpapers, and support emerging artists in the process.

Lending Local Art

2007-03-21T05:00:00Z

Recently YRG has had the privilege to showcase the work of several local artists. The rotating gallery at our agency offers local artists the opportunity to hang their work and gain exposure to our clients and visitors. Not to mention the beautifying affect it has on our space.

Most recently YRG showcased the art of Roberta Aylward. Aylward, a Portland resident since 1997, has shown her work at the Tacoma Art Museum (Northwest Biennial: Building Wise, 2005) and the Oregon College of Art and Craft (The Inquisitive Object: A Biennial Review of NW Art & Craft,1999). Recently her drawings were exhibited in Portland Modern's fourth edition, Saturation. Aylward's mixed-media pieces are beautifully colorful and textural.

"With each piece I strive to realize a balance between the geometric and the organic. Ultimately, my compositions reflect the path of my inspirations and observations," said Aylward.

This past fall Arthur Grossman was the featured artist at YRG. Born in New York City in 1934, Grossman began his interest in music and photography at about the same time, at the age of 11. Professionally, he has been a musician all his life, performing with many symphony orchestras, as well as being a founding member of the Soni Ventorum Wind Quintet, which toured and recorded for more than 35 years, including many foreign tours under the auspices of the State Department.

His photography has included street photography, rehearsal photographs of Pablo Casals, which have been exhibited worldwide and are in many museum collections. For the last 20 years, Grossman has focused on abstract color images. Publications of these abstract images include Leica Fotographie, as well as a book which was published by the Yunnan Fine Arts Press. Most recently he has begun wildlife photography, having just returned from a safari in Tanzania.

For more information on the YRG revolving artist gallery email info@yrgcommunications.com

YRG Gets SMART

2007-03-05T17:02:00Z

Chava Nesson Boyett, an Account Executive at YRG is a volunteer for SMART ( Start Making A Reader Today). SMART is Oregon's leading non-profit early literacy organization. It gives thousands of K-3 children the one-on-one support they need to learn to read and build brighter futures.

Chava volunteers one hour per week at Woodlawn Elementary School in Northeast Portland, she says, "I decided to volunteer at Woodlawn because it's in my neighborhood and it's a great way to give back to the community. Growing up I had the good fortune to have a household full of books and parents who read to me a lot. Not all kids have that advantage, so it's a pleasure for me to pass along my love of literature to kids who may not be getting that encouragement at home. It's wonderful to spend one-on-one time with the kids and see their enjoyment of reading grow as their reading skills progress. Instilling early on in these kids an appreciation of reading and learning will help them immensely later down the road in life."

Clairvoyante - Semiconductor FPD World (Japanese)

2007-03-01T18:50:00Z

PenTile RGBW

Young & Roehr Group shortens name to YRG; launches new identity and more expansive service offering

2007-02-13T04:00:00Z

Portland, Ore., February 13, 2007-YRG, an independent marketing communications agency formerly known as Young & Roehr Group, announces today the launch of a new identity that reflects the organization's restructuring, more closely aligned with the radical restructuring of global business communications. The agency's new brand builds on its 38-year legacy of strategic counsel, stellar creative, and robust public relations capabilities for business-to-business communications, but more closely represents the scope of its integrated services. In addition to updating its name to simply "YRG," the new brand features a new logo, signage, and an all-new Web site.

"The new identity reinforces our continual reinvestment in the tools and talent of business marketing," said agency principal John Bistolas. "This investment has earned YRG the recognition by B-to-B Magazine of being one the top 50 business-to-business marketing firms for the past two years."

Likewise, the new Web site better reflects the organization's technical expertise in site design and online marketing. Developed on Ruby-On-Rails, an innovative web application framework, the new YRG site is an illustration of the organization's technical maturity. The site features a sampling of client projects, an agency blog, user tags, and a featured client clipping service (all syndicated through RSS feeds).

"Our new Web site is reflective of our development philosophy," said Brian Mount, vice president, creative services. "It represents the power and simplicity gained by incorporating the right mix of technologies to answer our client's unique business challenges."

YRG focuses on solving clients' marketing challenges by developing identity, enhancing reputation, generating demand, building customer relationships, and fostering the community among companies and their constituents.

Recent client work includes the development of the online virtual edifice for the Oregon Nanoscience and Microtechnologies Institute at www.onami.us, which provides a multidimensional site for audiences with disparate interests, from school-age children learning about nanoscience to fellow nano researchers looking to access sophisticated equipment available at various Oregon universities.

YRG also rebranded Integrated Materials, Inc. with an equally robust site emphasizing the company's propriety technology (www.SiFusion.com). This site aptly supports their global marketing efforts with a regionalized version specifically for constituents in Japan. Other recent online work includes campaigns for ARM, Ltd., Symantec and LANDesk, among others.

"The public relations capabilities for YRG have also evolved tremendously over the last several years," Bistolas noted. "We now support native language media relations in Japan, China, Taiwan and Germany, to the benefit of our clients serving these markets."

Recent media relations efforts have netted key placements in Japanese technical media for the semiconductor and flat panel display industry, and semiconductor specific content in Taiwan.

YRG clients reside primarily on the West Coast but engage in national and international markets. The agency also supports the North American marketing efforts of select clients headquartered overseas, such as ARM Ltd., based in Cambridge, UK.

About YRG Founded in 1968 and headquartered in Portland, Oregon, YRG provides strategic counsel and innovative branding, public relations, advertising and online communications programs. An employee-owned company with global capabilities, YRG serves clients in electronics, software, transportation, education, manufacturing, healthcare and tourism. In 2005 it was named one of the top 50 business-to-business agencies in the U.S. by B-to-B Magazine. More information about the company is available by calling +1.503.222.0626 or by visiting www.yrgcommunications.com.

Climax Portable Machine Tools, Inc. - The Machinist

2007-02-09T21:06:00Z

Strengthening the Skills

Over a Decade of Dedication

2007-02-06T15:36:00Z

Over the past decade, public media organizations like Oregon Public Broadcasting, have confronted ever mounting challenges, including severely decreasing government support and increasing competition for audiences among specialized stations and cable networks. As a result, marketing expertise is more critical than ever to reach new audiences, maintain customer loyalty and build financial support from the community.

YRG provides solutions to address their challenges and meet their goals. YRG, which has been a big advocate of OPB as well as an OPB Business Partner since 1989, currently provides media strategy and buying services to OPB for the numerous services and programming it provides to the community. In addition, YRG's media director, Patti McKinney, serves as Chairperson of the OPB Business Partner Steering Committee, providing counsel and input on how to market to the business community. In exchange, YRG receives airtime on OPB-TV and OPB-Radio.

"YRG is truly dedicated to public programming and all that OPB has to offer to the community, which is why the agency and I have continued to serve OPB for many years," said McKinney.

OPB recently featured YRG in one of its TV spots to build awareness and interest in the business and major donor communities. YRG also benefits from the recognition by its clients and prospects who acknowledge and appreciate YRG's support of OPB.

"Oregon Public Broadcasting has statewide reach. We need a media expert who can support us throughout the region. Whether mass market or targeted demographics, we know we count on Patti McKinney and YRG to get our message out," said Sandy Engel, Director of Creative Marketing at OPB.

Climax Portable Machine Tools, Inc. - Marine Link

2007-01-17T14:23:00Z

Climax Elects Liebermann as Chairman of the Board

Playing Nicely with Others - Good, Cheap and Clever Project Collaboration

2007-01-11T11:10:00Z

Basecamp is the intranet many of us have dreamed of. At its core, it is a project collaboration tool that allows people to work together - agnostic of OS, browser, or desktop software. From the get-go (over 15 months ago), the free trial dazzled us with simplicity. Anything you needed to do... there was a button there to do it. No searching. No FAQ. No demo was even needed.

Being a veteren of Microsoft's SharePoint Portal Server and dozens of DIY intranets over the years, I have painfully learned the consequences of the super-app that can and will do everything. A snowballing effect of complexity that is ever expanded with each new employee/client/vendor added to the mix.

Basecamp's sweet spot is that it does only a few things and it does them extremely well. Jeff Bezos, of Amazon.com fame, agrees and heavily invested in 37signals the makers of Basecamp in 2006.

Find out why Ruby-On-Rails adoption is so prolific by using the application it's 26-year-old creator originally developed it for.

How to Qualify an Ad Agency in 30 Minutes Flat

2007-01-10T11:09:00Z

They say we all tend to form a snap judgments about people - and their firms - in the first 30 seconds. That judgment may or may not be valid - but you can certainly learn a great deal about an agency in the first 30 minutes, even before you drill down to the details.

Their Perspective:

How quickly does the question, "what's your budget?" come up? (If that's the first question out of their mouths, you can at least question their decorum, and maybe their business philosophy. And when they do mention it, be sure to ask them how they are paid: commission? fee-for-time?)
Do they mostly talk about themselves, or about you? (Do they prefer to bluster about past successes, or get down to the business of exploring your current business challenges?)
Do they volunteer ideas and advice, or play it close to their vest? (Extemporaneous thinking is always a good sign of real experience and enthusiasm.)

Their Product:

Are they holistic enough to match their solution to your problem, not vice versa? (That is, how do you know they are going to sell you the right mix of communications tools - PR, advertising, DM, online, events - if they are not full service and solution-agnostic?)
Does their work walk the line between technical knowledge and heartfelt emotion? (Don't be overly impressed by their geek side if they don't have a freak side that's also creatively innovative.)
Are they versed in analytics and ROI measurements? (On the other hand, are they willing and able to articulate what part of their business is art and which part is science?)

Their People:

Are you talking to the pitch team or to folks on the front lines? (True, agencies can't commit to bringing their billable resources to every new business conversation; but they should introduce you, show you their resumes, tell you when they use freelancers and when full-time employees. One thing for sure: their full-time new business pitch people are about as valuable to you as their cleaning crew.)
Will your team be the A team - and are they committed to B2B? (In mixed consumer and B2B shops, you almost never get the top talent - they're scrambling all over each other to work on the high-profile, 'glamour' accounts.)
Do they know their own brand? (Corner a couple of them individually and ask them to tell you their agency's mission and market differentiation. If the agency hasn't communicated a clear vision internally, how can you expect them to communicate yours to the world?)

Ramping Budgets for 2007

2007-01-08T17:19:00Z

As YRG heads into 2007 we're pleased to report a trend we've experienced over the past six months of increased marketing budgets. Measuring the value of marketing communications continues to be critical for organizations and while online marketing is an incredibly affective tool it also provides that required piece of measurement to show the tangible value of programs.

It was reassuring when our hypothesis was quantified through a survey conducted by BtoB magazine. During the last two weeks of November BtoB found that 62.7% of b-to-b marketers are planning to increase their marketing budgets in 2007 while nearly one-third of those said they plan an increase of 20% or more.

Where are these budgets going? Over 75% of marketers are planning to increase online spending with the primary goal being customer acquisition.

NWEA - The School Administrator

2007-01-07T14:04:00Z

Growth Measures for Systemic Change

Junior League, Major Change

2007-01-05T22:37:00Z

YRG's Laura Danna is a role model both at YRG and to the community. As Senior Account Executive, Laura has been involved with the Junior League of Portland for six years. The JLP is a non-profit organization of women committed to promoting volunteerism, developing the potential of women, and improving communities through the effective action and leadership of trained volunteers.

Laura is chairing the ArtWorks committee this year. In her role as chair she is working with a group of women to give the children who live in residential treatment centers an opportunity to expand their artistic horizons, do some creative art therapy and interact in a positive fun environment. The members of the committee receive training from an art therapist and develop and gather supplies for a variety of arts & craft projects that become part of the ArtWorks Days, typically 2-4 hour sessions several times per year for "at-risk" children ages 8-18 who live at residential treatment facilities including: Albertina Kerr, ChristieCare (formerly the Christie School), Rosemont Residential Treatment Center and the Salvation Army's White Shield. The art projects are hands on and the children and League members participate together.

Laura is passionate about her involvement saying, "What I love about the Junior League of Portland is the ability to not only be out in the community helping women and children in need, but also having the chance to be develop fundraisers to support the community projects as well as help to train members on how to be good volunteers." In the past Laura has been on the Junior League of Portland's ArtWorks committee, a new member advisor, coordinated volunteers for the Annual Golf Tournament and Auction and chaired and worked on special events & publicity.

Learn more about the Junior League of Portland
See photos of some ArtWorks Days Art Projects

IntelliDOT - San Diego Business Journal

2006-12-18T06:09:00Z

IntelliDot Dangles Its Caret Wireless Device to Health Care Systems

Live Longer, Laugh Louder

2006-12-16T11:42:00Z

Molly Thompson was a brave little girl who lost her fight with terminal liver cancer in 1998 at the age of four. Molly's family set up a foundation in her name called the Molly Thompson Memorial Fund. Each year the foundation hosts a holiday party, as well as other charity events in her honor at Emmanuel Hospital where Molly spent much of her time receiving treatment for her illness. One of Molly's wishes before she passed away was for her family to "take care of her hospital friends" and they have done so ever since.

YRG's own Tina Swanson served as a volunteer at this year's event. The festivity was complete with the arrival of Santa on a trolley, pony rides, arts and crafts, music, food and lots of smiles and laughter. Tina worked at an art and craft table helping kids make color-etching ornaments of which they could take home with them. Tina said she was amazed by both the joy the event brought to the children and also saddened by how much they must have to deal with on a daily basis. "It was a true reminder of how fortunate I am, and how something as small as giving my time for a few hours can help a child live a little longer and laugh a little louder."

If you or someone you know would like to participate, please visit the Molly Thompson Memorial Fund.

IntelliDOT - Drug Topics

2006-12-11T12:11:00Z

Tragedies are Catalysts for Barcoding

Online Ad Spend Growth Seven Times Industry Average

2006-12-05T09:53:00Z

Online advertising budgets are expected to skyrocket in 2007 according to ad forecaster ZenithOptimedia. The agency forecasts that Internet Ad spend will grow 28.2 percent with paid search accounting for almost $14 billion in 2007 alone. The remainder of the market is expected to growth at a meager 3.9 percent.

We've begun to see this with our clients across the board as PPC campaigns out-pace traditional print advertising efforts.

YRG Wins Five Silver Awards at 2006 Davey Awards

2006-12-04T20:03:00Z

Portland, Ore., December 4, 2006-Independent marketing communications agency, Young & Roehr Group (YRG), won five Silver Awards at the 2006 Davey Awards, overseen by the International Academy of the Visual Arts (IAVA). With over 3,500 entries from across the US and around the world, the Davey Awards honors outstanding creative work from the best small firms worldwide.

YRG was honored for five awards including the: the Symantec Executive Retail Summit Web site and direct mail invite, ARM's 'Push Button' print advertising campaign, Climax Portable Machine Tools' seven-color brochure and the Oregon Entrepreneurs Forum (OEF) post card direct mail.

"We are pleased to have been chosen for these awards," said Daniel Timothy Wood, YRG Associate Creative Director. "And are glad to be able to share the spotlight with four fabulous clients. The team has really created some incredible work that pushed boundaries and resonated with audiences."

The Davey Awards are judged and overseen by the IAVA, a 200-plus member organization of leading professionals from various disciplines of the visual arts dedicated to embracing progress and the evolving nature of traditional and interactive media.Current IAVA membership represents a 'Who's Who' of acclaimed media, advertising and marketing firms including: Yahoo!, Estee Lauder, Wired, Polo Ralph Lauren, ADWEEK, MTV, The Webby Awards, HBO, and many others. The inaugural 2005 Davey Awards received over 2,000 entries from ad agencies, interactive agencies, production firms, in-house creative professionals, graphic designers, design firms and public relations firms.

About YRG

Founded in 1968 and headquartered in Portland, Oregon, YRG provides strategic counsel and innovative branding, public relations, advertising and online communications programs. An employee-owned company with global capabilities, YRG serves clients in electronics, software, transportation, education, manufacturing, healthcare and tourism. In 2005 it was named one of the top 50 business-to-business agencies in the U.S. by B-to-B Magazine. More information about the company is available by calling 503 222 0626 or by visiting www.yrgcommunications.com.

# # #

IntelliDOT - Health Data Management

2006-12-01T12:12:00Z

Hospital Vet Joins IntelliDOT Board

IntelliDOT - Healthcare IT News

2006-12-01T08:14:00Z

On the Move

Clairvoyante - EDN Magazine

2006-11-23T23:10:00Z

Display of power: Portable devices get bigger LCD screens without bigger batteries

NWEA - New York Times

2006-11-20T09:08:00Z

Schools Slow in Closing Gaps Between Races
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