- YRG Joins Worldwide Partners Agency Network
-
New relationship expands YRG's global capabilities
Portland, Ore., June 16, 2008 - YRG, an integrated marketing communications agency, has become a member of Worldwide Partners, Inc., the world's largest privately held, owner-operating advertising and marketing communications network with more than $4 billion in client billings under management. This partnership expands YRG's global offerings and services for its clients.
YRG serves as the sole Portland-based partner in the network, which is made up of 94 agencies in 51 countries. Not only is YRG able to utilize the network to provide additional depth and breadth of global resources to its clients, but partner agencies are tapping YRG for its expertise in developing integrated marketing communications programs as well as its extensive knowledge of industries including technology, education, healthcare, manufacturing and travel and tourism.
"Membership in the Worldwide Partners network gives YRG immediate access to some of the best-in-class minds in advertising and marketing around the world, while the other agencies in the network gain the ability to learn from YRG's extensive experience as one of the leading BtoB agencies in the country," said Mike Heiser, president and CEO of YRG. "A number of our clients have already benefited from our membership in this global network, with additional client work under way in a number of regions around the world."
In today's marketing environment, global companies can no longer take a "one size fits all" approach to their marketing programs, and are increasingly being challenged to create, deploy and manage effective strategies and integrated communications programs relevant to local audiences. Partnering with the network enables YRG to gain access to the local expertise and resources of member agencies across the globe, and to apply this wealth of knowledge in the development of strategic global communications plans for the agency's clients. This partnership also allows YRG to expand its existing client relationships geographically and help clients to compete more effectively for international new business.
Worldwide Partners is attracting many of the most respected independent agencies in the world, enabling the network to continually expand its skill sets and global reach. These agencies are made up of experts in advertising and marketing services including branding and messaging, media planning, creative development and execution, CRM, Internet services and public relations.
About YRG Founded in 1968 and headquartered in Portland, Oregon, Young & Roehr Group is an independent, integrated marketing agency providing strategic counsel, insightful branding, and innovative public relations, advertising and online communications for markets such as electronics, software, education, transportation, manufacturing, healthcare and tourism. YRG offers the talent, experience, and global affiliations to help companies build brands, create demand, nurture relationships and become valued leaders of their communities. For the last five years it has been named one of the top 50 business-to-business agencies in the U.S. by B-to-B Magazine. More information about the company is available by calling 503.222.0626 or by visiting www.yrgcommunications.com
Contact: Marion Margiotta 503.542.3462
- Encouraging creativity
-

Last week while a few of us were waiting for the coffee to brew, our president, Mike Heiser, mentioned the class he was teaching - a 400-level Marketing class at PSU this semester. He said he has been continually surprised by the breadth and depth of creative ideas that come from his students, and that with just a small amount of encouragement, students from areas other than the “creative” disciplines, come up with profoundly interesting ideas for their marketing assignments.
- Client Highlight: International Media Program for Rambus
-
A quick update on some recent work here at YRG, which we're really proud of. With a very short list of target prospects - less than 50, in fact, our client, Rambus, has a creative media challenge on how best to communicate the value of its XDR memory architecture to design engineers across the globe.
- Dress your funky chicken
-

Clothes are not just for people any more. We have all spotted an occasional K-9 wearing a sweater...but a chicken? Austrian artist Edgar Honetschlager has taken accessorizing to the next level. You can now buy your own chicken a knitted masterpiece in the form of a personal jumpsuit. What little creature will be humiliated next?
- Say What? Google News Opens Comments Section...Kind of.
-

Google News USA recently announced its newest online feature and it has online communities – not to mention our public relations team – all atwitter.
- Measuring Advertising Campaigns
-

This week, an Oregonian article about the Brand Oregon campaign discusses the lack of measurement of the campaign's results and therefore the lack of support for the campaign.


