City of Salem, Ore., Engages with YRG for Web Site Consulting Services

Portland, Ore., February 4, 2008 - The City of Salem, Ore., selected integrated marketing communications agency, YRG, to provide Web marketing and Web site consultation services to help bolster interest in the city as a viable industrial and retail investment site for national businesses. With this partnership, YRG broadens its Web development and consultation services.

The City of Salem looked to YRG to provide guidance on the best approach to attract new opportunities through the business section of its Web site. YRG prioritized the Web architecture, reorganized content and provided a messaging hierarchy targeted to a specialized user base, which was designed to capture the attention of new business. Additionally, YRG prioritized audiences, developed and crafted messaging that better resonates with their Web users and developed search engine key terms.

The communications agency also provided consulting for the creative direction of the section on the site, contributing to photography and image selections.

"Our work with the City of Salem is another example of the success of our integrated communications approach," said Becky Engel, YRG's director of client services. "YRG did not simply re-design a portion of the city's Web site, but provided creative and overall strategic direction to help their message better resonate with their key audiences."

Moving forward, YRG and the City of Salem will continue with their partnership as the agency provides consulting services later this year for two additional sections of the city's Web site.

The engagement with the City of Salem is the latest in a series of ongoing Web-based projects YRG is conducting with its clients. Most recently, YRG worked with Sharp Labs of American on its Web site redesign. Through new content and design, YRG helped reflect Sharp Labs' technology focus and expertise and improve the human resources and recruitment section to enhance usability and attractiveness for potential employees visiting the Web site.

About YRG Founded in 1968 and headquartered in Portland, Oregon, YRG provides strategic counsel and innovative branding, public relations, advertising and online communications programs. An employee-owned company, YRG serves clients in electronics, software, transportation, education, manufacturing, healthcare and tourism. YRG was named to the top 100 business-to-business agencies in the U.S. by BtoB magazine for four years in a row. More information about the company is available by visiting www.yrgcommunications.com or by calling 1.503.222.0626.

Contact: Marion Margiotta 503.542.3462

02.04.08 // 10:36pm