iMetrikus and Continua Health Alliance turn to YRG for integrated public relations and marketing communications programs

Portland, Ore., January 9, 2007 - iMetrikus and Continua Health Alliance have selected YRG to support their marketing programs in 2008. With the addition of these two clients, YRG extends its healthcare industry portfolio and continues to expand its client footprint along the West Coast.

iMetrikus is a telehealth company headquartered in Carlsbad, Calif. They specialize in low-cost population health management technologies for asthma, diabetes, chronic obstructive pulmonary disease (COPD), obesity and general wellness programs that facilitate the exchange of objective biometric data, enabling more effective care. Customers include health plans, employers, healthcare services companies, pharmacies and healthcare providers.

iMetrikus has tapped YRG as its PR agency of record to develop a public relations program, raise awareness and visibility for the company and its products and promote customer successes. YRG's strategy for iMetrikus will help the company to build momentum among health plans in the United States.

"YRG has a proven track record on making a strong impression in the editorial landscape for their clients," said Robert Murphy, Senior Vice President of Marketing, iMetrikus. "With their aggressive media relations skills, rich background in our industry and insight into our target market, YRG will help propel our company into our next stage of growth."

The Continua Health Alliance, headquartered in Beaverton, Ore., is an open alliance of technology, healthcare and fitness companies dedicated to bringing together standards and technology to create health and wellness solutions. Continua has been at the forefront of educating, inspiring and supporting a market of interoperable devices that enable better healthcare and that connect healthcare providers to their patients.

For Continua, YRG will design a certified logo that is complementary in look, feel and tone to the existing logo. A style guide for Continua will serve as a comprehensive document that offers specific direction to Continua's product certification members on how to use the logo in such a way that ensures quality reproduction and maintains brand consistency.

"The synergy between Continua and YRG existed upon our initial meeting because they understood our brand," said Troy Severson, Marketing Work Group Chair, Continua Health Alliance. "I look forward to working closely with YRG to build visual assets that encapsulate our brand, and will define, protect and enhance Continua's reputation."

About YRG Founded in 1968 and headquartered in Portland, Oregon, YRG provides strategic counsel and innovative branding, public relations, advertising and online communications programs. An employee-owned company, YRG serves clients in electronics, software, transportation, education, manufacturing, healthcare and tourism. YRG was named to the top 100 business-to-business agencies in the U.S. by BtoB magazine for four years in a row. More information about the company is available by visiting www.yrgcommunications.com or by calling 1.503.222.0626.

Contact: Marion Margiotta 503.542.3462

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