Client Highlight: International Media Program for Rambus

A quick update on some recent work here at YRG, which we're really proud of. With a very short list of target prospects - less than 50, in fact, our client, Rambus, has a creative media challenge on how best to communicate the value of its XDR memory architecture to design engineers across the globe. YRG created a targeted strategy to showcase the benefits of the XDR memory architecture in the area of consumer electronics applications with those who are designing next-generation devices.

We bought outdoor billboards and airport dioramas strategically located close to Rambus' target customers' travel paths, so when they drive to and from work or pick up their luggage at the airport, they see these dramatic boards. From Portland, Oregon, YRG successfully bought media in France, The Netherlands, South Korea, Taiwan, Austin, Atlanta and San Francisco Bay Area, with the potential of adding more international sites!

We also placed complimentary creative online at targeted design engineering Web sites, with payoffs to landing pages that are measurable. We're confident we're raising awareness for the Rambus XDR memory architecture with these engineers.

The results? Well, it's too soon to call. But, we feel confident that this strategy will support the one-on-one sales goals with those short list of prospects.

09.25.07 // 02:31pm