YRG Recruits Becky Engel as Director of Public Relations

Portland, Ore., August 1, 2007 - YRG, an integrated marketing communications agency, announced that Becky Engel has joined the agency as director of public relations. In her new role with the agency, Engel leads YRG's public relations account services, where she oversees the development of public relations strategy and programs that create new opportunities to solve business challenges for clients.

Engel was recruited to YRG to assist the team with applying critical and creative thinking to successfully integrate public relations within a client's overall business strategy, as well as other marketing efforts. In today's media landscape, the walls between marketing disciplines are blurring and Engel's goal is to ensure that the YRG team thinks holistically about the most effective ways to reach the client's target audiences to build credibility, awareness and buzz.

"We are all excited to have Becky on the YRG team," said YRG's President Michael Heiser. "Her enthusiastic attitude and leadership capabilities are inspiring our PR team to collaborate and innovate on behalf of our clients. Equally important to her internal contributions, Becky's experience with diverse industries and strong knowledge of current communication and market trends are bringing significant insight to our clients' communications programs."

"YRG's reputation for and approach to solving client business challenges and the positive energy and passion within the agency drew me to this role," said Engel. "Beyond tackling the rich growth opportunities we have at YRG, I am excited about the chance to expand the ways we harness new media and public relations techniques to help our clients engage with their audiences and communities."

Engel honed her public relations skills at top Portland agencies including Edelman where she managed PR programs for clients in Edelman Portland's technology practice. She also previously served in PR roles at YRG, and at Wave Rock Communications, where she helped launch new and emerging companies and products through public relations and online strategies. Engel received a Bachelor of Journalism degree in Advertising and Public Relations from the University of Nebraska-Lincoln.

About YRG Founded in 1968 and headquartered in Portland, Oregon, YRG provides strategic counsel and innovative branding, public relations, advertising and online communications programs. An employee-owned company with global capabilities, YRG serves clients in electronics, software, transportation, education, manufacturing, healthcare, tourism and professional services. YRG was named to the top 100 business-to-business agencies in the U.S. by BtoB magazine for four years. More information about the company is available by calling 1.503.222.0626 or by visiting www.yrgcommunications.com

Contact: Becky Leung 503.222.0626 ext. 716

08.01.07 // 10:50am