Rambus selects YRG as its advertising agency

Portland, Ore., July 9, 2007 - Rambus Inc. has selected YRG to develop and implement a global advertising initiative around the company's leadership offering the XDR™ memory architecture. Rambus, headquartered in Los Altos, Calif., specializes in the invention and design of high-speed chip architectures.

YRG, a business-to-business communications agency, will develop and execute the media strategy for the XDR memory architecture. This strategy involves global online and outdoor media in Europe, Asia, and North America. As part of the international awareness-building campaign, YRG will update the creative executions for the XDR memory architecture to promote its value to key strategic markets.

"An important part of our integrated communications program was to find advertising expertise to support us on a global basis," said Tim Messegee, vice president of Marketing at Rambus. "Through our discussions with YRG, it was clear their experience in the high-tech arena, along with their strategic thinking, would provide us the collaborative engagement we were seeking."

Rambus provides leading chip and system companies with solutions that deliver higher performance for a broad range of applications. The company's patented innovations, breakthrough technologies, and renowned integration expertise have helped its customers bring superior products to market. Rambus' technology and products solve some of the most complex chip and system-level interface challenges enabling unprecedented performance in computing, communications and consumer electronics applications. Rambus licenses both its world-class patent portfolio as well as its family of leadership and industry-standard interface products.

"Rambus and its XDR memory architecture represent technology leadership across its industry. Our goal is to help Rambus enhance its messages through various advertising programs that can be supported around the world," said Mike Heiser, YRG's president. "YRG's global and technology expertise aligns well with the needs of Rambus, and we're pleased to be part of their extended communications team."

About YRG Founded in 1968 and headquartered in Portland, Oregon, YRG provides strategic counsel and innovative branding, public relations, advertising and online communications programs. An employee-owned company, YRG serves clients in electronics, software, transportation, education, manufacturing, healthcare and tourism. YRG was named to the top 100 business-to-business agencies in the U.S. by BtoB magazine for four years in a row. More information about the company is available by visiting www.yrgcommunications.com or by calling 1.503.222.0626.

Media Contact: Meighan McFalls 503-222-0626

07.09.07 // 12:59pm