Young & Roehr Group shortens name to YRG; launches new identity and more expansive service offering

Portland, Ore., February 13, 2007-YRG, an independent marketing communications agency formerly known as Young & Roehr Group, announces today the launch of a new identity that reflects the organization's restructuring, more closely aligned with the radical restructuring of global business communications. The agency's new brand builds on its 38-year legacy of strategic counsel, stellar creative, and robust public relations capabilities for business-to-business communications, but more closely represents the scope of its integrated services. In addition to updating its name to simply "YRG," the new brand features a new logo, signage, and an all-new Web site.

"The new identity reinforces our continual reinvestment in the tools and talent of business marketing," said agency principal John Bistolas. "This investment has earned YRG the recognition by B-to-B Magazine of being one the top 50 business-to-business marketing firms for the past two years."

Likewise, the new Web site better reflects the organization's technical expertise in site design and online marketing. Developed on Ruby-On-Rails, an innovative web application framework, the new YRG site is an illustration of the organization's technical maturity. The site features a sampling of client projects, an agency blog, user tags, and a featured client clipping service (all syndicated through RSS feeds).

"Our new Web site is reflective of our development philosophy," said Brian Mount, vice president, creative services. "It represents the power and simplicity gained by incorporating the right mix of technologies to answer our client's unique business challenges."

YRG focuses on solving clients' marketing challenges by developing identity, enhancing reputation, generating demand, building customer relationships, and fostering the community among companies and their constituents.

Recent client work includes the development of the online virtual edifice for the Oregon Nanoscience and Microtechnologies Institute at www.onami.us, which provides a multidimensional site for audiences with disparate interests, from school-age children learning about nanoscience to fellow nano researchers looking to access sophisticated equipment available at various Oregon universities.

YRG also rebranded Integrated Materials, Inc. with an equally robust site emphasizing the company's propriety technology (www.SiFusion.com). This site aptly supports their global marketing efforts with a regionalized version specifically for constituents in Japan. Other recent online work includes campaigns for ARM, Ltd., Symantec and LANDesk, among others.

"The public relations capabilities for YRG have also evolved tremendously over the last several years," Bistolas noted. "We now support native language media relations in Japan, China, Taiwan and Germany, to the benefit of our clients serving these markets."

Recent media relations efforts have netted key placements in Japanese technical media for the semiconductor and flat panel display industry, and semiconductor specific content in Taiwan.

YRG clients reside primarily on the West Coast but engage in national and international markets. The agency also supports the North American marketing efforts of select clients headquartered overseas, such as ARM Ltd., based in Cambridge, UK.

About YRG Founded in 1968 and headquartered in Portland, Oregon, YRG provides strategic counsel and innovative branding, public relations, advertising and online communications programs. An employee-owned company with global capabilities, YRG serves clients in electronics, software, transportation, education, manufacturing, healthcare and tourism. In 2005 it was named one of the top 50 business-to-business agencies in the U.S. by B-to-B Magazine. More information about the company is available by calling +1.503.222.0626 or by visiting www.yrgcommunications.com.

02.13.07 // 04:00am