YRG Selected by ARM

Portland, Ore., May 8, 2006-YRG has been selected by ARM to develop and launch a comprehensive, U.S. advertising program for the company's RealView® Microcontroller Development Kit. ARM, headquartered in Cambridge, U.K., is a world leader in the development and licensing of 16/32-bit RISC microprocessor IP.

YRG, a business-to-business marketing communications agency, will help raise awareness for the company's new RealView Microcontroller Development Kit. The Kit comprises ARM's best-in class, highly optimized C/C++ compiler for 32-bit microcontrollers, with one of the most widely utilized Integrated Development Environments for 8-, 16-, and 32-bit designs.

In addition to strategic counsel, YRG will implement both online and print marketing programs to educate device engineers about the availability of the RealView Microcontroller Development Kit.

The engagement with ARM closely follows YRG's announcement of being selected as agency of record for Integrated Materials, Inc. Headquartered in Sunnyvale, Calif., Integrated Materials manufactures poly silicon structures used during high temperature diffusion and deposition processes in integrated circuit production lines.

About YRG

YRG is an independent, business-to-business agency providing integrated marketing communication services, including strategic planning, public relations, advertising, direct marketing, Internet-based marketing, event planning, and collateral development. Founded in 1968, YRG was purchased by its employees in 1990. YRG clients are concentrated in technology, education, healthcare, environmental services and transportation. More information about the company is available by calling (503) 222-0626 or by visiting www.yrgcommunications.com.

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05.08.06 // 07:33pm